Author Archives: Bob Grossfeld

About Bob Grossfeld

Robert "Bob" Grossfeld has 30 years of experience as an award-winning, political strategist and media consultant. He has twice served as Senior Advisor to Members of Congress, Special Assistant to the Arizona State Senate Majority Leader, and Communications Director at the Arizona Department of Education as well as the Arizona AFL-CIO. He also launched and was the Publisher of the groundbreaking online political paper, 'The Arizona Guardian." He has produced award-winning media campaigns and strategies for ballot measures, candidates for Congress, Legislature, municipal offices, and Native American Tribes. Bob is President of POLITICARE and Founder of The Media Guys

Dr. Bob “What does ‘false equivalency’ mean?”

Posted on June 26, 2012 by Bob Grossfeld

Dear Dr. Bob,

I try to keep up with the latest political jargon. I’ve adopted the term “narrative” to describe what our candidate’s personal story is all about. I’ve used “walk it back” a few times already — drives our opponent crazy — and when I tell a reporter something that includes the word “optics,” it goes over very well.

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