Author Archives: Bob Grossfeld

About Bob Grossfeld

Robert "Bob" Grossfeld has 30 years of experience as an award-winning, political strategist and media consultant. He has twice served as Senior Advisor to Members of Congress, Special Assistant to the Arizona State Senate Majority Leader, and Communications Director at the Arizona Department of Education as well as the Arizona AFL-CIO. He also launched and was the Publisher of the groundbreaking online political paper, 'The Arizona Guardian." He has produced award-winning media campaigns and strategies for ballot measures, candidates for Congress, Legislature, municipal offices, and Native American Tribes. Bob is President of POLITICARE and Founder of The Media Guys

New Research backs our advice: Make your CONVID-19 ads “empathic”

So, what should advertisers do, especially political campaigns, to score with the audience?

If you’re getting typical campaign advice you might want to check this out.  Morning Consult ran the numbers.… Read the rest

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