Author Archives: Bob Grossfeld

About Bob Grossfeld

Robert "Bob" Grossfeld has 30 years of experience as an award-winning, political strategist and media consultant. He has twice served as Senior Advisor to Members of Congress, Special Assistant to the Arizona State Senate Majority Leader, and Communications Director at the Arizona Department of Education as well as the Arizona AFL-CIO. He also launched and was the Publisher of the groundbreaking online political paper, 'The Arizona Guardian." He has produced award-winning media campaigns and strategies for ballot measures, candidates for Congress, Legislature, municipal offices, and Native American Tribes. Bob is President of POLITICARE and Founder of The Media Guys

Ask Dr. Bob – TV or Not TV…?

Dear Dr. Bob,
I’m running for the state Senate and my campaign manager tells me I need to buy TV commercials in prime time shows like “Dancing with the Stars.” They cost a fortune to buy and producing a commercial that won’t be embarrassing isn’t cheap either.

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