Dr. Bob: “The media is ignoring us…”

Dear Dr. Bob,

The media is acting like we don’t exist. We’ve sent them news releases, tweets, directed them to our web site, etc. and zilch. Nothing.

The campaign we’re running is to help keep two really awful candidates off the community college board. Here’s our web site:  http://www.cleanboard.org/ What can we do?

Frustrated faculty

Dear Frustrated,

Welcome to the club. Every campaign believes that they deserve attention from the media — and many do — but the media simply can’t cover every single campaign out there. For what its worth, even most congressional campaigns have the same problem.

In your case, you’ve managed to ‘out’ a couple of guys who, as you say in your video, “really don’t belong” anywhere near community colleges. One seems to be on a fast track to some kind of legal entanglement and the other was canned by the Catholic church for something having to do with the girls’ basketball team he coached.

About the best I can suggest is to keep hammering away at the media folks. They do tend to like stories that will make their readers/viewers sit up and take notice. This one looks to be right on target. Just don’t give up, eh?

Dr. Bob


About Bob Grossfeld

Robert "Bob" Grossfeld has 30 years of experience as an award-winning, political strategist and media consultant. He has twice served as Senior Advisor to Members of Congress, Special Assistant to the Arizona State Senate Majority Leader, and Communications Director at the Arizona Department of Education as well as the Arizona AFL-CIO. He also launched and was the Publisher of the groundbreaking online political paper, 'The Arizona Guardian." He has produced award-winning media campaigns and strategies for ballot measures, candidates for Congress, Legislature, municipal offices, and Native American Tribes. Bob is President of POLITICARE and Founder of The Media Guys
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